In a digital world full of content and ads, creating a personalised user experience is more essential than ever. So how do we connect the dots through the entire customer journey?
The answer is attribution. They measure how conversions happen, by connecting the steps and touchpoints a customer takes. When done right, attribution unlocks smarter targeting, better marketing decisions, and deeper personalisation.
Attribution: Understanding What Works
Attribution tells you how your marketing efforts drive results. Whether it’s Google Ads, Meta, email, or organic search, attribution helps you see the customer journey and identify key touchpoints in a customer journey that lead to conversion.
Attribution answers questions like:
- Which campaign drove the sale?
- What touchpoint influenced the user?
- Which channel supports conversion and customer experience?
- What stage of the journey needs improvement?
Personalisation: Making It Matter
Once you know what works, it’s time to make it count.
Personalisation means using data to:
- Offer relevant content and products
- Use intent and personalisation strategy
- Adapt experiences based on real behaviour
By applying data insights across the journey, customer insights become clearer and you can build better engagement and loyalty.
Attribution + Personalisation = Increase in Conversions
When paired, multi-touch attribution models and personalisation build a feedback loop:
- Attribution shows what’s working
- Personalisation uses that data to engage users smarter
- Results are tracked again with better reporting and conversion metrics
This cycle improves targeting, optimises performance marketing, and supports long-term customer growth through smarter customer interactions.
A Real-World Example
Say your conversion path analysis reveals that users convert after interacting with a guide or Instagram:
- Retarget engaged users
- Recommend products based on interest
- Update your user experience for returning customers
And you can keep enhancing it with ongoing measurement and insight.
At Janusmaad Digital, we don’t just set up multi-touch marketing attribution. We help brands activate it through meaningful personalisation and consistent customer journeys.
Because marketing success isn’t just about clicks, it’s about results. Schedule a free consultation with Janusmaad Digital now: Book Now