Attribution-As-A-Service

Continuously gather and ensure the accuracy of cross-channel marketing data:

• Data Collection & Integration 

• Data Quality and Accuracy Checks

• Cross-Channel Tracking

• Event Tracking Setup

• User Segmentation and Audience Creation

• Historical Data Integration

• Data Enrichment

• Anonymise Sensitive Data

• Continuous Monitoring and Quality Assurance

03

Attribution Modeling

Apply and refine models to accurately assign value to marketing touchpoints:

• Multi-Model Comparison

• Attribution Model Selection

• Custom Model Creation

• Conversion Funnel Tracking

• Continuous Model Refinement

04

Analysis and Insights 

Analyze data to uncover performance trends and channel contributions:

• Analyse Performance Metrics

• Conversion Path Analysis

• Channel Contribution

• Touchpoint Analysis

• Segmentation and Audience Analysis

• Trend Identification

• Anomaly Detection

• Cross-Channel Synergy

• ROI Analysis

• Conversion Funnel Insights

• Visualisation

05

Recommendation & Optimization

Provide actionable recommendations to enhance marketing strategies and ROI:

• Budget Reallocation

• Campaign Adjustment

• Strategy Recommendations
  Channel Optimisation

• Content Personalisation

• Experimentation and A/B Testing

• Future Predictions

• Feedback Loop Setup

• Regular Insights and Communication