In a crowded martech landscape, it’s easy to get confused by terms like CRM, CDP, DMP, and marketing clouds. Many businesses ask whether they really need a Customer Data Platform...
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In a fast-paced, multi-platform world where customers expect instant, relevant communication, many organisations struggle to understand why their marketing efforts fall short. The ...
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The Customer Data Platform (CDP) market is seeing strong growth. As privacy changes and customers interact across more channels, brands need better ways to unify data and deliver p...
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