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Customer Data Platform (CDP) Implementation

Implementing various Marketing, Advertising and Analytics tools might help.

But what truly unlocks Growth is CDP

Setting up a CDP can be tricky

CDP setup comes with many "gotchas".
Let us help you avoid them

Deep Expertise

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Trust our extensive experience with B2B and B2C clients for precision and reliability in CDP implementation

Rapid Deployment

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We fast-track your CDP implementation, minimising downtime and allowing you to focus on core business activities

Tailored Solutions

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Flexible options to fit your budget and internal resources, providing a customised approach to meet your needs

Scalable Solutions

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CDP implementations designed to scale with your business, ensuring they continue to meet your needs as you grow

Client Empowerment

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Our training programs equip your team with the skills and knowledge to manage your CDP effectively for long-term success

Industry Best Practices

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Leverage our industry-leading expertise to ensure your CDP implementation follows the latest best practices

In-Depth Understanding

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We deeply understand your business, delivering a solution tailored to your unique requirements

Security and Compliance

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We Prioritising data security and compliance, ensuring your CDP meets all regulatory requirements

We don't just do Marketing
We Deliver
Growth

Parag and his team bring a wealth of experience in digital marketing and I have full trust in Janusmaad to help me grow my business. They are passionate about the customer journey and have demonstrated strong technical knowledge in analytics, social media marketing, data integration and lifecycle marketing. Thank you guys and I would recommend highly to anyone seeking guidance in this subject.
Prashant - Happy Home Broker Owner
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CDP Packages that suits you

Flexible CDP implementation, depending on your budget and timeline.

Guided DIY

Guided DIY

Best if you are on a budget and have analytics and engineering capacity available

  • Strategic and tactical CDP implementation advice, tailored to your business goals

  • Detailed Step-by-step instructions for your team for CDP implementation

  • Review and Feedback for each critical milestone

  • Weekly Calls to keep implementation on track

  • Provide Best Practice Templates(tracking plans, object journey mapping, data mapping, etc.)

  • 24/7 technical support and guidance ​

Managed Implementation

Managed Implementation

Best if you need fast results without impacting your internal team

Everything from Guided DYI package, plus:

  • End-toEnd Project Management

  • CDP Setup (sources, destinations, Integration and Configuration)

  • Detailed Tracking Plan Development

  •  Rigorous Quality Assurance (QA)

  • Regular updates on  implementation progress and outcomes.

  • Post-Implementation Review

  • Dedicated Account Manager

  • Knowledge Transfer and Training sessions to build internal capability

Growth Accelerator 

Growth Accelerator

Best if you need an overhaul of your entire growth stack, with a CDP as the centre-piece

Everything from Managed Implementation Package, plus Growth Blueprint, consisting of :

  • Growth Stack Review

  • Target State Development

  • Specific recommendations for Growth tools and how CDP integrates within your stack.

  • Guidance on using advanced tools like Reverse ETL

  • Seamless integration of CDP with other tools in your growth stack.

  • Tailored training sessions

  • Regular reporting to track ROI

  • Implementation of additional tools such as Marketing Automation and Analytics Platforms for an extra charge.

CDP Implementation : FAQs

Need more information on how we setup a CDP?

Read up below!

How long does a CDP implementation take ?

We can help you implement a CDP as quickly as 4-6 weeks if we project-manage the implementation. The ultimate velocity is dependent on the complexity of your data pipeline and the internal resources you can provide for the aspects you choose to do yourself.

Can you help me implement any CDP ?

Absolutely. Most CDPs work in a similar way, and the principles for a clean and effective implementation are the same for any platform you choose.

What CDP do you recommend for my business ?

Most of our current clients have chosen Segment, but the best CDP for your business may be different. If you don’t have a preference yet, we can help you make a choice based on your priorities and budget. We never take commission for any tools we recommend, so you can always trust our advice.

I already have a CDP, but it doesn't work as we'd hoped. Can you fix it ?

Certainly! We have worked with many clients who had already implemented a CDP, but weren’t happy with the value they got out of it. In these cases we typically do a full assessment, and make specific recommendations on how to improve the setup. Sometimes, building a new instance from scratch makes more sense than fixing an existing one.

We are already using a Reverse ETL solution. Is a CDP still necessary ?

Reverse ETL is extremely helpful for keeping attribute-based customer data (such as contact details) in sync across all your systems. A CDP, on the other hand, is ideal for event-based tracking (such as conversion events or actions being taken in your app), and then piping this information into multiple destinations to take actions based on this (show a certain ad, trigger an email, etc.). So they both have their place and fulfil different purposes.

Will you need access to our code-base to implement server-side code ?

No. We never work in your code-base - this is to protect both your business and ours. But we will provide very specific instructions (usually in the form of tickets) to your engineering team or contractor to implement any necessary changes to your code-base.

Will you connect sources and destinations to the CDP ?

Yes, this is a service we offer as part of our Managed Implementation and Growth Accelerator Packages.

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Our Tech

Our clients work with a wide range of technologies — and so do we. Here's some of the tech we focus on.

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