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Lifecycle Marketing Automation

Nurture Leads - Drive Conversions - Retain Customers - Build Loyalities

Our approach to Lifecycle Marketing combines personalised on-site and off-site interactions with data-driven lifecycle strategies to nurture and retain customers. By mastering automation, precise segmentation, and tailored communication, we create connections that enhance the customer experience at every touchpoint. By leveraging our expertise in technology, design and strategy, we turn insights to action through omni-channel realtime marketing activation

Turn Leads Into Loyal Advocates

Attract

Attract leads

Build visibility and spark interest by showcasing your brand through targeted campaigns and content that captures potential customers' attention.

Engage

Engage

Foster relationships with potential customers by addressing their needs, offering solutions, and guiding them to explore your products or services.

Convert

Convert Leads

Encourage customers to take action, like making a purchase or signing up, by providing seamless processes and persuasive offers.

Retain

Retain Leads

Keep customers coming back by delivering exceptional post-purchase experiences, personalized communications, and rewards for continued engagement.

Advocate

Brand Advocates

Turn loyal customers into brand ambassadors who promote your business through word-of-mouth, referrals, reviews, and user-generated content.

Attract

01

Attract (Awareness)

  • Understand Business Goals & Objectives

  • Conduct Audits and Maturity Assessments

  • Identify Data Sources

  • Design Audience Journey Maps

  • Develop strategies to achieve Goals and Objectives

  • Target specific Customer segments

  • Run omni-channel campaigns tailored to audience

  • Improve brand visibility to deliver high-value lead

  • Use customer insights to craft personalised messaging

  • Optimise campaigns to maximise reach and engagement

Engage

02

Engage (Consideration)

  • Personalise interactions based on customer preferences

  • Offer relevant solutions to meet customer needs

  • Re-engage past visitors with targeted strategies

  • Use storytelling to highlight product or service benefits

  • Provide clear and engaging product information

  • Build interactive experiences to deepen connections

  • ​Orchestrate audience journey campaigns

  • Create compelling omni-channel automations

  • Address concerns with thoughtful communication

  • Guide prospects towards decision-making

Convert

03

Convert (Action)

  • Streamline checkout processes for minimal friction

  • Offer time-sensitive deals to create urgency

  • Highlight value propositions at critical points

  • ​Encourage immediate decision-making

  • Create seamless purchase experiences

  • Personalisation Conversion Journey

  • Build trust with social proof

  • Deliver compelling calls-to-action

  • Conduct experimentation for continuous improvement

04

Retain (Loyalty)

  • Design loyalty programs to reward engagement

  • Create Campaigns to drive retention

  • Personalise post-purchase communications

  • Gather feedback to improve experiences

  • Send tailored recommendations to maintain interest

  • Create memorable post-purchase experiences

  • Celebrate milestones to install a sense of belonging

Advocate

05

Advocate (Referral)

  • Incentivise referrals to turn customers into promoters

  • Share customer stories and customer highlights

  • Encourage reviews and testimonials

  • Create campaigns celebrating user-generated content

  • Foster community engagement through social groups

  • Spotlight advocates to strengthen trust

  • Provide exclusive perks for ambassadors

We don't just do Marketing
We Deliver Growth

Parag and his team bring a wealth of experience in digital marketing and I have full trust in Janusmaad to help me grow my business. They are passionate about the customer journey and have demonstrated strong technical knowledge in analytics, social media marketing, data integration and lifecycle marketing. Thank you guys and I would recommend highly to anyone seeking guidance in this subject.
Prashant - Happy Home Broker Owner

Prashant Alambara,

Founder

Happy home broker logo

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Our Tech

Our clients work with a wide range of technologies — and so do we. Here's some of the tech we focus on.

our team experts in these tools
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