01
Audit & Discovery
Identify business goals and objectives to tailor personalisation strategies:
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Understand Business Goals & Objectives
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Audit & Personalisation Maturity Assessments
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Data Sources Identification
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Design Data Schema and Data Mapping
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Creating Strategies to Achieve Goals and Objectives
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Tools & Platform Evaluation and Comparison
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Marketing Architecture Design
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Personalisation Roadmaps
02
Building Foundation
Establish a robust infrastructure to deliver effective and personalised user experiences:
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Data Layer, Event Tracking & Tag Management
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Personalisation Tool Implementations & Integration
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Develop MVP Use Cases
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Personalised Content and Messaging Strategy Setup
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Dynamic User Experience Delivery Setup
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Ad Campaign Personalisation Setup
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Personalised Lifecycle Marketing Automation Setup
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Regular Health Checks
03
Execution
Deliver personalised experiences and campaigns. Analyse performance for continuous improvement:
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Analytics and Insights
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Dashboards and Visualisation
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Audience Journey Maps
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Audience Taxonomy Strategy
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Data Integration and ID Graph
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Cross-channel Experience Strategy
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Personalisation Roadmap Implementation and Execution
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Audience Journey Campaigns Orchestration
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Experimentation
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Crafting Next-best-actions
04
Optimization
Scale and refine personalisation efforts through automation, machine learning and standardisation:
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Process Standardisation and Optimisation
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Value Realisation Frameworks
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Continous Support
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Regular Check-Ins
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Automation and Efficiency Improvement
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Governance Frameworks and Operating Models
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Scale using Machine Learning & AI
We don't just do Marketing
We Deliver Growth
Parag and his team bring a wealth of experience in digital marketing and I have full trust in Janusmaad to help me grow my business. They are passionate about the customer journey and have demonstrated strong technical knowledge in analytics, social media marketing, data integration and lifecycle marketing. Thank you guys and I would recommend highly to anyone seeking guidance in this subject.
Founder
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PAAS : FAQs
Need more information on PAAS? Read up below!
What is Personalisation as a Service and how does it differ from traditional personalised customer service?
Personalisation as a Service (PaaS) is a cloud-based model that integrates content and customer data from multiple sources to provide personalised experiences across all channels, whereas personalised customer service tailors interactions and support to individual customer needs based on direct interactions.
What are the primary benefits of using Personalisation as a Service for businesses?
It's safe to say Personalistion is a necessitating for any business to Grow. In this age, we cannot service same experience to our customers and expect to scale up growth.The primary benefits of PErsonlaisation include enhanced customer satisfaction and loyalty, increased sales and conversion rates, and the ability to deliver consistent omnichannel experiences.
How does Personalisation as a Service support omnichannel personalisation?
Personalisation as a Service integrates content and customer data from various sources, enabling businesses to deliver personalised messages, recommendations, and offerings seamlessly across different channels such as websites, emails, and mobile apps.
Why is Personalisation as a Service crucial in today's competitive business landscape?
Personalisation as a Service is crucial because it helps businesses create unique and differentiated customer experiences, build stronger connections with customers, and achieve significant improvements in customer satisfaction, loyalty, and revenue.
How can businesses get started with Personalisation as a Service?
Businesses can get started by learning the foundations of personalisation, understanding their customer needs and evaluating personalisation platforms. Janusmaad is there to help businesses understand their past, present and future in Personalisation space.
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Our Tech
Our clients work with a wide range of technologies — and so do we. Here's some of the tech we focus on.
