Personalisation has become more than just a buzzword; it’s a customer expectation. In a world full of digital touchpoints, personal messaging no longer works. Customers demand that marketing automation be done well, not simply automated.
According to the Adobe Digital Trends report, businesses that invest in personalising digital experiences outperform competitors and build more loyal customers.
1. Only 26% of Consumers Rate Their Digital Experiences as “Excellent”
Only a small percentage of users feel like brands are meeting their expectations in digital experience and delivery. If your campaigns don’t feel personalised or seamless, they stop engaging.
2. 60% Feel Frustrated When Brands Don’t Use Their Data
Consumers willingly share preferences and browsing history, but when brands don’t act on that data in a meaningful way, it creates frustration. Customers expect relevant recommendations and better experiences, not generic messaging.
3. 70% Expect Personalised Recommendations
Personalisation is not optional anymore. Across industries, customers want product suggestions, content, and offers that match their needs. The right marketing automation and personalisation strategy helps you target the right message, to the right person, at the right time.
So the next step? Winning Brands Start:
- Build consistent customer identity
- Know your audience
- Personalise across all channels
- Respect privacy and consent
- Use automation intelligently
- Focus on how to enhance customer satisfaction across all touchpoints
- Measure and adapt continuously
Your customers are ready for next-level personalisation. Are you? With the right mix of data, empathy, and automation, we help brands personalise with integrity.
Schedule a free consultation with Janusmaad Digital today: Book Now