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Personalisation Isn’t a Perk :It’s the Expectation in 2025

Personalisation has become more than just a buzzword it’s a customer expectation. In a world full of digital customers, generic messaging no longer works. Despite advancements in AI marketing automation tools and CRM tech many brands still miss the mark.

According to the Adobe Digital Trends 2024 report, businesses think they’re delivering great experiences but customers disagree. Here are few facts :



  1. Only 26% of Consumers Rate Their Digital Experience as “Excellent”

Only 1 in 4 consumers feel their digital experience is top-tier. This signals a growing gap in expectations and delivery. If your campaigns don’t offer a personalised shopping experience, you risk losing attention and loyalty.


  1. 65% Feel Frustrated When Brands Don’t Use What They Know

Consumers willingly share preferences and browsing history, but when brands don’t act on that, it creates frustration. Behavioral marketing techniques and AI-driven customer engagement help brands move from knowing to truly connecting.


  1. 70% Expect personalised Recommendations

It’s no longer “nice to have.” Personalised suggestions should feel intuitive not forced. Use digital marketing automation and marketing automation strategies to trigger the right messages, at the right time, using real-time data.


So then what sets Winning Brands Apart ?

Here are 7 points that make a winning brand : 

  1. Build a consumer-centric approach

  2. Know your audience

  3. personalise across all channels

  4. Respect privacy and consent

  5. Use automation with empathy

  6. Focus on how to enhance customer satisfaction across all touchpoints

  7. Measure and adapt continuously


Your customers are ready for next-level personalisation. Are you? With the right mix of data, empathy, and automation, we helps brands personalise with integrity. 

Schedule a free consultation with Janusmaad Digital today. Book Now


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