The Magic of Retargeting Ads!
Have you ever browsed an online store, picked out your favourite item, added it to your cart, and then left without buying? Then later, while scrolling through Facebook or Instagra...
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Janusmaad
Personalisation Should Feel Like Service, Not Surveillance
When Personalisation Misses the Mark We’ve all seen this: You open an email or see an ad that feels just a little too creepy or worse, completely irrelevant. Instead of feeling u...
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Growth vs. Retention: Why Keeping Customers Is the Secret to Sustainable Profits
Growth is at the top of everyone’s list, particularly for startups and new businesses. Companies invest heavily in customer acquisition through advertising, promotions and so...
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